Super Mario Celebrates 25th Birthday

The sales figures mean that the Italian-American plumber is a bigger earner than Harry Potter and more iconic than Mickey Mouse.

The Nintendo video game franchise is the biggest in history and a series of celebrity TV adverts will start on Monday to mark the anniversary.

Mario has appeared in over 200 video games since his creation.

He has appeared in video games of other genres, including the Mario Kart racing series, sports games, such as the Mario Tennis series, and role-playing games such as Paper Mario and Super Mario RPG.

Mario has also starred in numerous television shows, comic books, and in a feature film, and has appeared on lunch boxes, T-shirts, magazines, and in commercials.

He started life as Jumpman in Donkey Kong and became Super Mario in 1985. He was created by the legendary Japanese video game designer Shigeru Miyamoto.

Telegraph UK

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