iSad. An Appreciation for Steve Jobs

In a week filled with Amanda Knox’s overturned murder conviction, Sarah Palin non-candidacy announcement and Michael Jackson’s doctor continued trial – Steve Jobs’ death seemed to trump them all.  

“There may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” – President Barack Obama.

iPods, iPhones, iPad, iTunes, Pixar, Macintosh, Apple TV are just some of what Jobs created revolutionizing personal computers, entertainment and communication devices.

The college dropout invented his first computer at 21 years old in his parents’Silicon Valleygarage.

In 2004, he fought pancreatic cancer. His health deteriorated and he recently had a liver transplant. He stepped down as the company’s CEO in August, signaling to many that he was not doing well.

While I was going to college, my step-grandfather loaned my parents his 1986 Macintosh. It was a great machine. And despite its small internal disc space, it never failed once on me. It now lives next to parents’ laptop as a reminder of computer engineering. Early models, like the one we have, actually have Apple’s founders’ names written inside. I’ve never seen it, but I still think that is one of the coolest things ever.

The Associated Press wrote an article detailing ten products that defined his long career.

 Steve Jobs had no formal schooling in engineering, yet he’s listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under his direction:

1. Apple I (1976) – Apple’s first product was a computer for hobbyists and engineers, made in small numbers. Steve Wozniak designed it, while Jobs orchestrated the funding and handled the marketing.

2. Apple II (1977) – One of the first successful personal computers, the Apple II was designed as a mass-market product rather than something for engineers or enthusiasts. It was still largely Wozniak’s design. Several upgrades for the model followed, and the product line continued until 1993.

3. Lisa (1983) – Jobs’ visit to Xerox Corp.’s research center in Palo Alto inspired him to start work on the first commercial computer with a graphical user interface, with icons, windows and a cursor controlled by a mouse. It was the foundation for today’s computer interfaces, but the Lisa was too expensive to be a commercial success.

4. Macintosh (1984) – Like the Lisa, the Macintosh had a graphical user interface. It was also cheaper and faster and had the backing of a large advertising campaign behind it. People soon realized how useful the graphical interface was for design. That led “desktop publishing,” accomplished with a Mac coupled to a laser printer, to soon become a sales driver.

5. NeXT computer (1989) – After being forced out of Apple, Jobs started a company that built a powerful workstation computer. The company was never able to sell large numbers, but the computer was influential: The world’s first Web browser was created on one. Its software also lives on as the basis for today’s Macintosh and iPhone operating system.

6. iMac (1998) – When Jobs returned to Apple in 1996, the company was foundering, with an ever shrinking share of the PC market. The radical iMac was the first step in reversing the slide. It was strikingly designed as a bubble of blue plastic that enclosed both the monitor and the computer. Easy to set up, it captured the imagination just as people across the world were having their eyes opened to the benefits of the Internet and considering getting their first home computer.

7. iPod (2001) – It wasn’t the first digital music player with a hard drive, but it was the first successful one. Apple’s expansion into portable electronics has had vast ramifications. The iPod’s success prepared the way for the iTunes music store and the iPhone.

8. iTunes store (2003) – Before the iTunes store, buying digital music was a hassle, making piracy the more popular option. The store simplified the process and brought together tracks from all the major labels. The store became the largest music retailer in the U.S. in 2008.

9. iPhone (2007) – The iPhone did for the phone experience what the Macintosh did for personal computing – it made the power of a smartphone easy to harness. Apple is now the world’s most profitable maker of phones, and the influence of the iPhone is evident in all smartphones.

10. iPad (2010) – Dozens of companies, including Apple, had created tablet computers before the iPad, but none caught on. The iPad finally cracked the code, creating a whole new category of computer practically by itself. (AP)

And here’s yet another article, from forbes.com, detailing life lessons he taught us:

1. The most enduring innovations marry art and science

Steve has always pointed out that the biggest difference between Apple and all the other computer (and post-PC) companies through history is that Apple always tried to marry art and science. Jobs pointed out the original team working on the Mac had backgrounds in anthropology, art, history, and poetry. That’s always been important in making Apple’s products stand out. It’s the difference between the iPad and every other tablet computer that came before it or since. It is the look and feel of a product. It is its soul. But it is such a difficult thing for computer scientists or engineers to see that importance, so any company must have a leader that sees that importance.

2. To create the future, you can’t do it through focus groups

There is a school of thought in management theory that — if you’re in the consumer-facing space building products and services — you’ve got to listen to your customer. Steve Jobs was one of the first businessmen to say that was a waste of time. The customers today don’t always know what they want, especially if it’s something they’ve never seen, heard, or touched before. When it became clear that Apple would come out with a tablet, many were skeptical. When people heard the name (iPad), it was a joke in the Twitter-sphere for a day. But when people held one, and used it, it became a ‘must have.’ They didn’t know how they’d previously lived without one. It became the fastest growing Apple product in its history. Jobs (and the Apple team) trusted himself more than others. Picasso and great artists have done that for centuries. Jobs was the first in business.

3. Never fear failure

Jobs was fired by the successor he picked. It was one of the most public embarrassments of the last 30 years in business. Yet, he didn’t become a venture capitalist never to be heard from again. He didn’t start a production company and do a lot of lunches. He picked himself up and got back to work following his passion. Eight years ago, he was diagnosed with pancreatic cancer and told he only had a few weeks to live. As Samuel Johnson said, there’s nothing like your impending death to focus the mind. From Jobs’ 2005 Stanford commencement speech:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

4. You can’t connect the dots forward — only backward

This is another gem from the 2005 Stanford speech. The idea behind the concept is that, as much as we try to plan our lives ahead in advance, there’s always something that’s completely unpredictable about life. What seems like bitter anguish and defeat in the moment — getting dumped by a girlfriend, not getting that job at McKinsey, “wasting” 4 years of your life on a start-up that didn’t pan out as you wanted — can turn out to sow the seeds of your unimaginable success years from now. You can’t be too attached to how you think your life is supposed to work out and instead trust that all the dots will be connected in the future. This is all part of the plan.

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

5. Listen to that voice in the back of your head that tells you if you’re on the right track or not

Most of us don’t hear a voice inside our heads. We’ve simply decided that we’re going to work in finance or be a doctor because that’s what our parents told us we should do or because we wanted to make a lot of money. When we consciously or unconsciously make that decision, we snuff out that little voice in our head. From then on, most of us put it on automatic pilot. We mail it in. You have met these people. They’re nice people. But they’re not changing the world. Jobs has always been a restless soul. A man in a hurry. A man with a plan. His plan isn’t for everyone. It was his plan. He wanted to build computers. Some people have a voice that tells them to fight for democracy. Some have one that tells them to become an expert in miniature spoons. When Jobs first saw an example of a Graphical User Interface — a GUI — he knew this was the future of computing and that he had to create it. That became the Macintosh. Whatever your voice is telling you, you would be smart to listen to it. Even if it tells you to quit your job, or move to China, or leave your partner.

6. Expect a lot from yourself and others

We have heard stories of Steve Jobs yelling or dressing down staff. He’s a control freak, we’ve heard — a perfectionist. The bottom line is that he is in touch with his passion and that little voice in the back of his head. He gives a damn. He wants the best from himself and everyone who works for him. If they don’t give a damn, he doesn’t want them around. And yet — he keeps attracting amazing talent around him. Why? Because talent gives a damn too. There’s a saying: if you’re a “B” player, you’ll hire “C” players below you because you don’t want them to look smarter than you. If you’re an “A” player, you’ll hire “A+” players below you, because you want the best result.

7. Don’t care about being right. Care about succeeding

Jobs used this line in an interview after he was fired by Apple. If you have to steal others’ great ideas to make yours better, do it. You can’t be married to your vision of how a product is going to work out, such that you forget about current reality. When the Apple III came out, it was hot and warped its motherboard even though Jobs had insisted it would be quiet and sleek. If Jobs had stuck with Lisa, Apple would have never developed the Mac.

8. Find the most talented people to surround yourself with

There is a misconception that Apple is Steve Jobs. Everyone else in the company is a faceless minion working to please the all-seeing and all-knowing Jobs. In reality, Jobs has surrounded himself with talent: Phil Schiller, Jony Ive, Peter Oppenheimer, Tim Cook, the former head of stores Ron Johnson. These are all super-talented people who don’t get the credit they deserve. The fact that Apple’s stock price has been so strong since Jobs left as CEO is a credit to the strength of the team. Jobs has hired bad managerial talent before. John Sculley ended up firing Jobs and — according to Jobs — almost killing the company. Give credit to Jobs for learning from this mistake and realizing that he can’t do anything without great talent around him.

9. Stay hungry, stay foolish

Again from the end of Jobs’ memorable Stanford speech:

“When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.”

10. Anything is possible through hard work, determination, and a sense of vision

Although he’s the greatest CEO ever and the father of the modern computer, at the end of the day, Steve Jobs is just a guy. He’s a husband, a father, a friend — like you and me. We can be just as special as he is — if we learn his lessons and start applying them in our lives. When Jobs returned to Apple in the 1990s, it was weeks away from bankruptcy. It’s now the biggest company in the world. Anything’s possible in life if you continue to follow the simple lessons laid out above.

Jobs briefly discussed the prospect of death during his commencement address at Stanford in 2005:  

“When I was 17, I read a quote that went something like, ‘If you live each day as if it was your last, someday you’ll most certainly be right.’  It made an impression on me, and since then, for the past 33 years, I’ve looked in the mirror every morning and asked myself, if today were the last day of my life, would I want to do what I am about to do today?  And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.  Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life, because almost everything — all external expectations; all pride; all fear of embarrassment and failure — these things just fall away in the face of death, leaving only what is truly important.  Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.  You are already naked.  There is no reason not to follow your heart. No one wants to die.  Even people who want to go to heaven don’t want to die to get there; and yet, death is the destination we all share.  No one has ever escaped it, and that is as it should be, because death is very likely the single best invention of life.  It’s life’s change agent.  It clears out the old to make way for the new.  Right now, the new is you; but some day, not too long from now, you will gradually become the old, and be cleared away.  Sorry to be so dramatic, but it’s quite true.”

Apple fans are being encouraged to make a fashion statement next week to honor co-founder Steve Jobs.
Fans have declared October 14th “Steve Jobs Day” – the same day the new iPhone 4S goes on sale.

There’s even a web site, stevejobsday2011.com. It invites people to dress in Jobs’ trademark jeans and black turtleneck, and use Facebook and Twitter to share thoughts about him.

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